Islamabad, November 14,2025: The Ministry of Foreign Affairs (MOFA) of the Republic of Korea is conducting its “Vibe with us” Relay Challenge through the official public diplomacy Instagram account, @mofa_koreaz, aiming to build empathy with the struggles faced by today’s youth worldwide.
The campaign highlights issues such as economic inequality, lack of opportunities, generational and family tensions, loneliness, and social isolation. Through messages of hope and solidarity, the initiative seeks to bridge borders and foster emotional connection.
The “Vibe with us” Challenge is a global relay-style campaign encouraging participants to share photos or short videos using an Instagram Reels template. Each post features a K-hand sign and showcases the participant’s personal “My K”—a representation of the K-culture element that has inspired, motivated, or comforted them.
The initiative has gained notable traction in Pakistan, driven in part by promotional videos from Majid Mushtaq, a Pakistani YouTuber and alumnus of the Global Korea Scholarship (GKS), and Leneha Junsu, a prominent K-influencer associated with Korea’s Ministry of Culture, Sports and Tourism. Their Instagram content has sparked widespread local interest, prompting many Pakistani K-culture enthusiasts to join the challenge.
The Embassy of the Republic of Korea in Pakistan has also played a key role in promoting the relay. Alongside supporting the online campaign, the Embassy organized a KOREAZ promotional event at various public diplomacy activities, including the K-Wave Festa held in October at Islamabad’s Serena Hotel. These efforts aim to deepen Pakistani audiences’ understanding of Korea’s policies, society, and cultural outreach through platforms such as the @mofa_koreaz Instagram page and the KOREAZ YouTube channel.
“We will continue to strengthen mutual understanding and cultural exchange between the peoples of Korea and Pakistan through diverse public diplomacy initiatives,” the Embassy said. It added that updates on upcoming events and activities are available on the Embassy’s official Instagram account @koreanembassy_pakistan, MOFA’s public diplomacy page @mofa_koreaz, and the Ministry’s YouTube channel ‘KOREAZ.’
