A year in search 2024: cricket, entertainment, and tech dominate Pakistan’s Google trends

Islamabad, December 10, 2024 – Google’s Year in Search 2024 report unveiled the trends shaping Pakistan’s digital landscape, highlighting the nation’s interests in cricket, entertainment, food, and technology. The data underscores how Pakistan continues to blend its rich cultural heritage with a growing embrace of modernity.

Unsurprisingly, cricket dominated the search trends in Pakistan. The ICC T20 World Cup captured widespread attention, particularly matches involving Pakistan against teams like India, England, and Australia. The Pakistan Super League (PSL) 2024 also sparked interest, with users searching for schedules and player performances.

Figures like Shoaib Malik and Sajid Khan remained in the spotlight, while Olympic gold medalist Arshad Nadeem also drew significant attention following his historic achievement.

In the realm of entertainment, Pakistani dramas like Ishq Murshid and Kabhi Main Kabhi Tum continued to captivate audiences, while Bollywood films such as Animal and Dunki fueled cross-border buzz. Reality shows like Bigg Boss 17 and the eagerly awaited Mirzapur Season 3 also featured prominently.

Food remained a favorite topic, with searches for recipes spanning local and international cuisines. While classics like banana bread and creamy pasta gained traction, traditional favorites like malpura and tawa kaleji showcased Pakistan’s diverse palate. Seasonal beverages like peach iced tea reflected evolving culinary interests.

The rise of artificial intelligence was evident, with tools like Gemini and Remaker AI sparking curiosity. Smartphone searches, particularly for brands like Infinix, Redmi, and Apple, indicated Pakistan’s growing tech-savvy population. “How-to” searches also highlighted practical interests, from locating polling stations to earning money without investment.

Farhan Qureshi, Google’s Country Director for Pakistan, stated, “This year’s Year in Search reflects a nation deeply rooted in its traditions while embracing the opportunities of the digital age. From cricket to cuisine, and from movies to tech, Pakistanis are using Google to explore, connect, and grow.”

Top Searches in 2024

Google categorized the top searches into six themes:

Cricket

1. T20 World Cup
2. Pakistan vs. England
3. Pakistan vs. Bangladesh
4. Pakistan vs. Australia
5. Pakistan vs. India
6. PSL 2024 Schedule
7. Pakistan vs. USA
8. India vs. England
9. India vs. South Africa
10. India vs. England

People

1. Abbas Attar
2. Etel Adnan
3. Arshad Nadeem
4. Sana Javed
5. Sajid Khan
6. Shoaib Malik
7. Hareem Shah
8. Minahil Malik
9. Zoya Nasir
10. Mukesh Ambani

Movies & Dramas

1. Heeramandi
2. 12th Fail
3. Animal
4. Mirzapur Season 3
5. Stree 2
6. Ishq Murshid
7. Bhool Bhulaiyaa 3
8. Dunki
9. Bigg Boss 17
10. Kabhi Main Kabhi Tum

How-To

1. Check polling station
2. Make millions before grandma dies
3. Buy a used car
4. Make flowers last longer
5. Download YouTube videos on PC
6. Earn without investment
7. Teach my four-year-old to share
8. Get grass stains out of jeans
9. Start working out after a knee injury
10. Watch the World Cup live

Recipes

1. Banana bread
2. Malpura
3. Garlic bread
4. Chocolate chip cookies
5. Tawa kaleji
6. Peach iced tea
7. Creamy pasta
8. Pizza
9. Egg noodles
10. Hashbrowns

Tech

1. ChatGPT login
2. Bing Image Creator
3. Infinix Note 30
4. Vivo Y100
5. Gemini AI
6. Infinix Hot 50 Pro
7. Redmi Note 13
8. iPhone 16 Pro Max
9. Infinix Note 40
10. Remaker AI