Karachi, February 2, 2025: The Tourism Pavilion of the Federal Democratic Republic of Ethiopia (FDRE) attracted a significant number of visitors during the three-day Pakistan Travel Mart (PTM) 2025, which concluded in Karachi on Sunday.
The Ethiopian Embassy pavilion was inaugurated by Sindh Minister for Culture, Tourism, Antiquities, and Archives, Syed Zulfiqar Ali Shah, while Governor of Sindh, Muhammad Kamran Tessori, had the honor of formally opening the traditional Ethiopian coffee ceremony.
Throughout the event, Ethiopia’s rich tourism potential and diverse cultural heritage, particularly its renowned coffee ceremony, remained a major highlight. Visitors from all walks of life, including government officials, parliamentarians, ambassadors, consul generals, business and religious leaders, youth, students, media professionals, and civil society members, showed keen interest in Ethiopia’s offerings.
The Ethiopia Pavilion served as a platform to strengthen tourism ties between the two nations while showcasing Ethiopia’s unique cultural experiences to the people of Pakistan.
