Copenhagen, February 23,2026: The Embassy of Pakistan in Denmark participated in the three-day international travel exhibition, Ferie for Alle, held from 20–22 February 2026 in Herning, Denmark. The exhibition took place at the MCH Messecenter Herning and is regarded as the largest travel and tourism fair in Scandinavia.
Pakistan’s Pavilion attracted significant interest from international visitors, tour operators, and travel professionals. The Pavilion presented a compelling and positive narrative highlighting Pakistan’s vast tourism potential, rich cultural heritage, breathtaking natural landscapes, and renowned hospitality.
Visitors expressed particular interest in Pakistan’s northern regions, historical landmarks, adventure tourism opportunities, and the country’s vibrant cultural diversity. Informational materials, visual displays, and direct engagement with representatives provided attendees with valuable insights into Pakistan as an emerging and attractive travel destination.
In addition to tourism promotion, Pakistan’s globally acclaimed sports industry, especially world-renowned football manufacturing sector was prominently showcased and widely appreciated by visitors. The integration of tourism promotion with sports diplomacy contributed to making Pakistan booth one of the most engaging and well-received pavilions at the exhibition.
The Embassy of Pakistan remains committed to strengthening tourism ties and enhancing people-to-people contacts between Pakistan and Denmark, while promoting Pakistan’s diverse opportunities in tourism, culture, and industry.
