Lahore, April 16, 2026: The ongoing Pakistan Super League (PSL) 11 has set a new benchmark in digital engagement, surpassing all previous editions by recording over 3.37 billion impressions during its first 22 matches, the Pakistan Cricket Board (PCB) announced on Thursday.
According to the PCB, matches played between March 26 and April 13 have generated 1.1 billion views and over 2.03 billion minutes of watch time across digital platforms. The content reach includes reels, highlights, extended highlights, clips, shorts, posts, and other non-live digital assets distributed globally.
The figures reflect a significant rise in online engagement, overtaking the previous PSL 10 record of 2.87 billion impressions and 1.4 billion combined views from live and non-live content.
The PCB noted that PSL 11’s performance highlights a continued shift towards short-form, mobile-first, and on-demand consumption of cricket content. While live-streaming figures for the current edition are yet to be released, early indicators suggest strong global interest.
Platform-wise breakdown
The digital distribution of PSL 11 content across major platforms shows widespread engagement:
- Facebook (PSL): 715.1 million views
- Instagram (PSL): 210.8 million views
- YouTube (PSL, network & partners): 171.9 million+ views
- TikTok (PSL): 68.0 million views
- X (formerly Twitter): 12.1 million views
- WhatsApp distribution: 1.5 million views
The PCB said the growing numbers demonstrate the league’s expanding global footprint and its increasing popularity among digital audiences, particularly through highlight-based consumption formats.
With the tournament still underway, officials expect PSL 11 to further extend its digital reach, reinforcing its position as one of the most followed T20 leagues in the world across online platforms.
