Islamabad, February 4, 2026: Serena Hotels, under its Cultural Diplomacy Initiative, collaborated with the Behbud Association to host a fundraising event in support of the Behbud Maternity and Children Hospital, which provides vital healthcare services to women and children from underserved communities.
The evening combined culture and philanthropy, with proceeds directed toward enhancing medical facilities at the hospital. A highlight of the program was a captivating presentation by renowned Egyptologist Salima Ikram, titled “A Journey Through Ancient Egypt,” offering guests a fascinating exploration of ancient history, art, and civilization.
Ms. Abida Malik, President of the Behbud Association, expressed her gratitude for the collaboration, emphasizing the importance of partnerships in sustaining Behbud’s mission of providing quality maternal and child healthcare. Chief Guest Dr. Ihab Abel Hamid underscored the value of cultural dialogue and exchange in fostering international understanding, commending the initiative for supporting a meaningful social cause.
Aziz Boolani, CEO of Serena Hotels, reaffirmed the group’s commitment to social development through cultural diplomacy, highlighting how cultural platforms and strategic partnerships can create lasting positive impacts for communities.
The evening concluded with a soulful performance by acclaimed Pakistani artist Abrarul Haq, adding a vibrant cultural dimension to the fundraising effort.
Through such initiatives, Serena Hotels continues to promote cultural exchange while supporting inclusive and impactful community development.
