Islamabad, June 13,2026: Chairperson of the National Commission on the Status of Women (NCSW), Noureen Bano Lehri, has called for greater national attention to addressing the rising trend of violence in society, particularly gender-based violence (GBV) and violence facilitated through digital and media platforms.
Speaking during a judiciary meeting, Ms. Lehri emphasized that preventing violence requires a long-term, society-wide approach focused on education, awareness, and behavioral change. She stressed that young boys and men must be actively engaged in efforts to combat gender-based violence by raising awareness about its consequences and its harmful impact on women, children, and society as a whole.
Highlighting the importance of early intervention, the Chairperson noted that issues related to gender equality, discrimination, harassment, and violence should be incorporated into educational curricula from an early age and reinforced throughout school, college, and university education. She underscored the need for age-appropriate learning that promotes respect, equality, and non-violence among future generations.
Ms. Lehri also drew attention to the influential role of media in shaping public attitudes and social norms. She expressed concern over portrayals in certain television dramas and programs that normalize or romanticize harassment and other harmful behaviors. She noted that NCSW has repeatedly engaged with media institutions regarding content in dramas, morning shows, and other programming that demeans women, promotes body shaming, or reinforces harmful gender stereotypes.
The Commission has consistently urged media organizations to review and improve such content to ensure that it promotes the dignity, respect, and equal status of women in society.
Reaffirming NCSW’s commitment to advancing women’s rights and safety, Ms. Lehri stated that meaningful and sustainable change can only be achieved through coordinated efforts involving government institutions, the education sector, media organizations, civil society, communities, and families.
While appreciating the important work of civil society organizations in awareness-raising and capacity-building initiatives, she emphasized that isolated interventions are no longer sufficient in the face of increasing violence. She called for a more comprehensive, institutionalized, and nationwide response to address the root causes of violence and discrimination.
Ms. Lehri further highlighted NCSW’s collaboration with undp.org on diagnostic research related to Technology-Facilitated Gender-Based Violence (TFGBV), aimed at promoting safer digital spaces for women, girls, and marginalized populations.
“The fight against violence and discrimination requires collective action and sustained commitment,” said Ms. Lehri. “By investing in education, responsible media practices, and institutional reforms, we can build a society where women and girls live with dignity, safety, and equal opportunity.”
